SAP Cloud for Customer is the 3rd generation of CRM systems which delivers on the promise of 1-1 customer engagement across all channels of customer interaction, serving the needs of the individual at the time of need and across all sales and commerce channels (omni-channel communication). It allows users to engage customers through any communication channel – at a sales outlet, on-line and through mobile devices.
Why old generation solution don’t work now? Aligning your organization around your customer is now more important than ever. Your marketing, sales and customer service teams are the front line to your customer. You can harness the power of the end-to-end enterprise, along with deep customer insight and personalized engagement to stand out from the competition and deliver a relevant experience at every step of your customer’s journey. Equip your teams with SAP Cloud for Customer to win with today’s empowered customers.