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A winning customer engagement strategy depends on a number of factors, with marketing tactics being one of the most critical. The specific tactics you use, the campaigns you run — these will dictate your ability to reach customers, inspire them to...

SMS or email? As marketers seek to maximize their impact, this dilemma frequently comes up: SMS vs email – which channel will have the best results? Which will have the highest ROI? Let’s dive into these two channels to determine the best fit for...

ChatGPT has certainly become embedded in the collective consciousness. On the one hand, it is rare for a technology product to gain such enormous popularity in such a short period of time (100 million users in two months). On the other hand, the...

The latest GPT version is out: GPT-4! Find out what it can do, what companies are doing with it, and why it's still not 100% safe to use. OpenAI just launched their latest GPT version, GPT-4. Experts agree that it's the most advanced rendering of...

WhatsApp: What businesses need to know about changes in 2023 From transactional notifications to surveys and promotional campaigns, the WhatsApp Business Platform allows businesses to reach users on the most popular messaging app in the world. With...

I’m pleased to share that Gartner has named SAP a Leader in the Magic Quadrant for Configure, Price and Quote Application Suites. This is the fifth consecutive year SAP has been recognized as a Leader in this Magic Quadrant. SAP CPQ enables...

With the SAP Customer Experience (CX) suite you can address all aspects of your business activities, get a 360-degree customer’s view and offer excellent customer experience. SAP Customer Experience is the new-gen CRM suite of five cloud solutions...

78% of consumers permanently change how they feel about a company based on a single interaction with the contact center, according to this Qualtrics study of 2,000+ consumers, 100+ contact center agents and thousands of customer journeys Companies...

SAP Service Cloud is one of SAP Customer Experience clouds which is dedicated to customer service. One of its innovative area is motivating agents by “gamifying”. Where is the relationship between  “gamifying” and customer experience? Gamifying...