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Customer Communication Enters a New Era: AI Bridges Marketing, Sales, and Service
The way businesses communicate with their customers is undergoing a major transformation. The direction of customer communication is changing. Once siloed departments, marketing, sales, and customer service teams are now joining forces, working collaboratively on leads with the help of artificial...
Streamlining customer service communications: Refreshing Aquanet S.A.’s contact center system
CUSTOMER STORY We spoke with Katarzyna Szram, Sales Director at Aquanet, and Sebastian Tur, Technical Director at Comtrust, SAP implementation partner, about how changing Aquanet’s contact centre from a switchboard model to a modernized customer service directory positively impacted their...
Artificial Intelligence strategy in SAP Customer Experience
At the virtual event “Intelligent CX” we showed how we combine the power of AI with the context of business data and business processes. During sessions and life demo we demonstrated what AI in SAP Customer Experience means in practice, which in fact focuses on three key areas: Predictive,...
Blog
Displaying a Company Name Instead of a Phone Number – your guide
Displaying a company name instead of a phone number is a powerful tool for improving customer engagement, increasing call answer rates, and strengthening brand recognition. As consumers become more selective about the calls and messages they answer, businesses that clearly identify themselves gain...
Omnichannel Sales the most important facts.
The primary objective of an omnichannel sales strategy should be to create a seamless customer experience across multiple channels, boosting sales and strengthening customer loyalty. An omnichannel strategy focus on 360 customer view, analyzing each customer behavior, communication, and purchasing...
SAP Omnichannel – Increase Sales
As customers, we're fickle and want as many options as possible to buy and interact with brands the way we like. And everyone likes different things. The best sellers quickly understood this and entered the omnichannel space. Multichannel versus SAP omnichannel. So, what’s the difference?...
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