News

Press Release

Customer Communication Enters a New Era: AI Bridges Marketing, Sales, and Service

Apr 15, 2025 | Press Release

The way businesses communicate with their customers is undergoing a major transformation. The direction of customer communication is changing. Once siloed departments, marketing, sales, and customer service teams are now joining forces, working collaboratively on leads with the help of artificial...

Streamlining customer service communications: Refreshing Aquanet S.A.’s contact center system

Sep 9, 2024 | Press Release

CUSTOMER STORY We spoke with Katarzyna Szram, Sales Director at Aquanet, and Sebastian Tur, Technical Director at Comtrust, SAP implementation partner, about how changing Aquanet’s contact centre from a switchboard model to a modernized customer service directory positively impacted their...

Artificial Intelligence strategy in SAP Customer Experience

May 6, 2024 | Press Release

At the virtual event “Intelligent CX” we showed how we combine the power of AI with the context of business data and business processes. During sessions and life demo we demonstrated what AI in SAP Customer Experience means in practice, which in fact focuses on three key areas: Predictive,...

Blog

Call Center System Features – IVR and ACD: How They Work and Why They Matter

Sep 8, 2026 | Blog_en

In the modern call center system, the IVR and ACD features are responsible for automatic handling of callers and intelligently directing them to the appropriate consultants. Well-configured IVR and ACD solutions can reduce waiting times, improve call distribution, support agents in their daily...

Cloud Contact Center: what is it and what is worth knowing?

Sep 7, 2026 | Blog_en

A Cloud Contact Center is a modern customer communication platform hosted in the cloud rather than operated through physical infrastructure installed on a company's premises. It enables businesses to manage customer interactions across channels such as voice, email, live chat, SMS and social media...

Contact Center, and CRM, and SAP Integration

Sep 3, 2026 | Blog_en

Customer expectations have changed. We're all customers, and we know it very well. Each of us wants to connect companies through the channel that is most convenient for us—phone, email, web chat, SMS, WhatsApp, or other messaging apps—and we expect the company to know who we are and what our...