News

Press Release

Customer Communication Enters a New Era: AI Bridges Marketing, Sales, and Service

Apr 15, 2025 | Press Release

The way businesses communicate with their customers is undergoing a major transformation. The direction of customer communication is changing. Once siloed departments, marketing, sales, and customer service teams are now joining forces, working collaboratively on leads with the help of artificial...

Streamlining customer service communications: Refreshing Aquanet S.A.’s contact center system

Sep 9, 2024 | Press Release

CUSTOMER STORY We spoke with Katarzyna Szram, Sales Director at Aquanet, and Sebastian Tur, Technical Director at Comtrust, SAP implementation partner, about how changing Aquanet’s contact centre from a switchboard model to a modernized customer service directory positively impacted their...

Artificial Intelligence strategy in SAP Customer Experience

May 6, 2024 | Press Release

At the virtual event “Intelligent CX” we showed how we combine the power of AI with the context of business data and business processes. During sessions and life demo we demonstrated what AI in SAP Customer Experience means in practice, which in fact focuses on three key areas: Predictive,...

Blog

Contact Center: What Is It and How Does It Differ from a Call Center?

Oct 23, 2026 | Blog_en

CC, in short, Call Center, or CC-Contact Center, is always confused by customers and users, even by system integrators. Although they are used interchangeably in casual conversation, they actually differ in their scope of operation. A contact center leverages a wide array of digital channels and...

WhatsApp Business – What is it and you’re should you use it?

Oct 12, 2026 | Blog_en

In this guide, we’ll break down what WhatsApp Business is, how the two versions differ from each other and from personal WhatsApp, what each costs, and how to know when it’s time to upgrade.

How much does a contact center system cost? What are the billing models?

Sep 30, 2026 | Blog_en

Choosing a contact center platform is rarely just a matter of comparing a few monthly prices per agent or the cost of licenses purchase and maintenance fees. The actual cost can depend on the deployment model(public or private cloud, or on-premise), number of users, communication channels,...