News

Press Release

Customer Communication Enters a New Era: AI Bridges Marketing, Sales, and Service

Apr 15, 2025 | Press Release

The way businesses communicate with their customers is undergoing a major transformation. The direction of customer communication is changing. Once siloed departments, marketing, sales, and customer service teams are now joining forces, working collaboratively on leads with the help of artificial...

Streamlining customer service communications: Refreshing Aquanet S.A.’s contact center system

Sep 9, 2024 | Press Release

CUSTOMER STORY We spoke with Katarzyna Szram, Sales Director at Aquanet, and Sebastian Tur, Technical Director at Comtrust, SAP implementation partner, about how changing Aquanet’s contact centre from a switchboard model to a modernized customer service directory positively impacted their...

Artificial Intelligence strategy in SAP Customer Experience

May 6, 2024 | Press Release

At the virtual event “Intelligent CX” we showed how we combine the power of AI with the context of business data and business processes. During sessions and life demo we demonstrated what AI in SAP Customer Experience means in practice, which in fact focuses on three key areas: Predictive,...

Blog

What is a chatbot and how does it work?

Apr 23, 2026 | Blog_en

A chatbot is a computer programme designed to mimic written or spoken human conversation when engaging with users to help answer questions or solve problems. Chatbots write, speak and work.What is a chatbot? A chatbot is software that simulates human conversation via text or voice, utilizing...

Sinch Omnichannel Contact Center Out-of-the-Box Integration with CRM and ERP – Security, Stability, and Ready-Made Enterprise Connectors

Feb 11, 2026 | Blog_en

Why do CIOs in retail and e-commerce choose Sinch Contact Pro? For IT Directors in retail, wholesale, or e-commerce companies, three key areas are crucial when implementing an omnichannel contact center: Seamless integration with existing CRM and ERP Stability, scalability, and high availability...

Enterprise chatbots in customer service. How do they differ from regular chatbots, and who implements them in retail and e-commerce?

Feb 9, 2026 | Blog_en

For customer service directors, customer service managers, and service managers in retail, wholesale, and e-commerce companies, chatbots are increasingly becoming the front line of customer service, automating work and executing processes, not just answering simple questions.