News

Press Release

Customer Communication Enters a New Era: AI Bridges Marketing, Sales, and Service

Apr 15, 2025 | Press Release

The way businesses communicate with their customers is undergoing a major transformation. The direction of customer communication is changing. Once siloed departments, marketing, sales, and customer service teams are now joining forces, working collaboratively on leads with the help of artificial...

Streamlining customer service communications: Refreshing Aquanet S.A.’s contact center system

Sep 9, 2024 | Press Release

CUSTOMER STORY We spoke with Katarzyna Szram, Sales Director at Aquanet, and Sebastian Tur, Technical Director at Comtrust, SAP implementation partner, about how changing Aquanet’s contact centre from a switchboard model to a modernized customer service directory positively impacted their...

Artificial Intelligence strategy in SAP Customer Experience

May 6, 2024 | Press Release

At the virtual event “Intelligent CX” we showed how we combine the power of AI with the context of business data and business processes. During sessions and life demo we demonstrated what AI in SAP Customer Experience means in practice, which in fact focuses on three key areas: Predictive,...

Blog

What you should know about omnichannel in e-commerce?

May 25, 2026 | Blog_en

Omnichannel e-commerce is an omnichannel sales strategy in which all contact and sales channels are fully integrated, so the customer can freely move between different brand touchpoints, across digital and traditional channels – without losing the consistency of the shopping experience. Thanks to omnichannel, all data, preferences, and stages of each customer’s journey are individually monitored and recorded in the system.

Call Center System – What Is It and How Is It Used?

May 25, 2026 | Blog_en

Today, a call center system is much more than just a tool for answering and placing calls. It’s an advanced platform that integrates intelligent call routing, artificial intelligence, business intelligence, and customer service process automation, helping businesses build better customer experiences and increase operational efficiency.

Omnichannel vs Multichannel —what’s the difference?

May 15, 2026 | Blog_en

The terms omnichannel and multichannel involve engaging customers across multiple platforms, both in customer service and marketing. Despite being used interchangeably, not quite the same and there are a number of key differences between them: In a multichannel contact center, we offer customer...