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Poland welcomes RCS: the future of messaging is here! Comtrust offers RCS from Sinch, a leading RCS vendor that help businesses connect with their customers so they can keep them engaged, informed, safe, and happy – no matter the industry. Here are...

How to implement artificial intelligence? What functions can artificial intelligence perform? What's new in artificial intelligence? Wherever your organization is in its AI adoption journey, answer some questions and learn more about how AI can...

Everyone has questions that need quick answers and if they could just ask a chatbot, that would be great. Therefore, chatbots can be useful for the following reasons.

The main challenge in changing technology is the migration and transfer of logic from the ‘old’ to the ‘new’ chatbot. Arguably, these are different tools and different technologies, which means that not everything can be transferred automatically applying import/export rules. Partly or even in a large part of the project these will constitute manual work. How do you carry out a project so that it has the least possible impact on the business and staff? How to reduce its cost and time?

Within SAP CX, SAP AI strategy focus on three key areas: Predictive, Generative and Conversational AI. Let’s take a look at how SAP Customer Experience is using AI into the flow of work for eCommerce, Marketing, Sales and Service teams.

Your ability to drive growth and revenue this holiday season will certainly be determined by your customer engagement strategy. It will also be determined by your technology. Customers may be more eager to spend during the holiday, but it doesn’t...

Each year, the holidays spark a surge in consumer shopping. Customers will be flocking to your brand (and your competitors) with their wallets open, ready to spend, looking for good products and great deals. Meanwhile, your business leaders expect...

A winning customer engagement strategy depends on a number of factors, with marketing tactics being one of the most critical. The specific tactics you use, the campaigns you run — these will dictate your ability to reach customers, inspire them to...

SMS or email? As marketers seek to maximize their impact, this dilemma frequently comes up: SMS vs email – which channel will have the best results? Which will have the highest ROI? Let’s dive into these two channels to determine the best fit for...