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Omnichannel vs Multichannel —what’s the difference?
The terms omnichannel and multichannel involve engaging customers across multiple platforms, both in customer service and marketing. Despite being used interchangeably, not quite the same and there are a number of key differences between them: In a...
What is omnichannel marketing?
In its simplest terms, omnichannel marketing boils down to delivering a consistent customer experience anytime and anywhere, both online and offline. Therefore, the focus should be on connecting all channels used by the brand (email, app, internet, social media, in-store) to ensure a consistent brand image and customer experience everywhere, enabling seamless transitions between various touchpoints, and meeting customer needs at every stage of the customer journey
What is a chatbot and how does it work?
A chatbot is a software application that communicates with people through text or voice. It can answer questions, assist customers, automate repetitive tasks, and support business processes around the clock. To do this, a chatbot first identifies...
Sinch Omnichannel Contact Center Out-of-the-Box Integration with CRM and ERP – Security, Stability, and Ready-Made Enterprise Connectors
Why do CIOs in retail and e-commerce choose Sinch Contact Pro? For IT Directors in retail, wholesale, or e-commerce companies, three key areas are crucial when implementing an omnichannel contact center: Seamless integration with existing CRM and...
Enterprise chatbots in customer service. How do they differ from regular chatbots, and who implements them in retail and e-commerce?
For customer service directors, customer service managers, and service managers in retail, wholesale, and e-commerce companies, chatbots are increasingly becoming the front line of customer service, automating work and executing processes, not just answering simple questions.
RCS inspiring use cases across industries
Poland welcomes RCS: the future of messaging is here! Comtrust offers RCS from Sinch, a leading RCS vendor that help businesses connect with their customers so they can keep them engaged, informed, safe, and happy – no matter the industry. Here are...
TRANSFORMING CUSTOMER SERVICE WITH ARTIFICIAL INTELLIGENCE
How to implement artificial intelligence? What functions can artificial intelligence perform? What's new in artificial intelligence? Wherever your organization is in its AI adoption journey, answer some questions and learn more about how AI can...
Why do businesses need a chatbot? Best practices for building chatbots
Everyone has questions that need quick answers and if they could just ask a chatbot, that would be great. Therefore, chatbots can be useful for the following reasons.
Chatbot migration. New channels, integrations, GenAI
The main challenge in changing technology is the migration and transfer of logic from the ‘old’ to the ‘new’ chatbot. Arguably, these are different tools and different technologies, which means that not everything can be transferred automatically applying import/export rules. Partly or even in a large part of the project these will constitute manual work. How do you carry out a project so that it has the least possible impact on the business and staff? How to reduce its cost and time?
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