Omnichannel vs Multichannel —what’s the difference?

Omnichannel vs Multichannel —what’s the difference?

Omnichannel vs Multichannel —what’s the difference? The terms omnichannel and multichannel involve engaging customers across multiple platforms, both in customer service and marketing. Despite being used interchangeably, not quite the same and there are a number of...
What is omnichannel marketing?

What is omnichannel marketing?

What is omnichannel marketing? In its simplest terms, omnichannel marketing boils down to delivering a consistent customer experience anytime and anywhere, both online and offline. Therefore, the focus should be on connecting all channels used by the brand (email,...
What is a chatbot and how does it work?

What is a chatbot and how does it work?

What is a chatbot and how does it work? A chatbot is a computer programme designed to mimic written or spoken human conversation when engaging with users to help answer questions or solve problems. Chatbots write, speak and work. What is a chatbot? A chatbot is...
RCS inspiring use cases across industries

RCS inspiring use cases across industries

RCS inspiring use cases across industries Poland welcomes RCS: the future of messaging is here! Comtrust offers RCS from Sinch, a leading RCS vendor that help businesses connect with their customers so they can keep them engaged, informed, safe, and happy – no matter...